What is Nouveau Lash Lift?
Our Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
How does the Lash Lift work?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumizing fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!
This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.