April 2019

Did you know that over 80% of Australians have stretch marks? Stretch marks, medically known as “striae distensae,” seem to be having a moment lately. From brands taking initiatives to stop photoshopping out stretch marks on their models, to rappers crooning about loving a woman with stretch marks, it seems that we can’t seem to forget about them. Chances are you feel like you can’t keep stretch marks off your hips or off your chest, or maybe off your mind when swimsuit season comes around. But besides wishing that our stretch marks would at least pay rent if they’re going to permanently live on our tummy, chances are you don’t actually know that much about stretch marks (and you’re not